Evolving the Sungevity brand to look and feel like the solar lifestyle brand leader that it is.
Sungevity is an international solar electricity company focused on home solar system design, financing and system installation management. Their mission is to build the world’s most energized network of customers who power their lives with sunshine.
I served as the companies Brand Creative leading our efforts in brand strategy, web/print design, customer experience design, and partnership presentations.
I led our corporate rebrand and re-designed and enforced a new set brand guidelines to ensure brand consistency across all marketing channels, and retailers. I provided creative direction on all projects ranging from Lowe’s retail partnership, DTC marketing, website redesign, customer app UX design to company fleet design. I lead a very talented team of designers and worked closely with VP of Marketing and CMO.
Corporate Brand Refresh
The Sungevity brand needed a refresh, a reinvigorated, bright and vibrant look to better support their brand mission “…powered by sunshine.”
OLD COLORS
NEW COLORS
Brand Playbook
My team and I created a comprehensive brand playbook that served as a guide for internal use and most importantly for use by the companies many retail, DTC, and affinity partners. We provided thorough instruction from logos format usage to typography, brand colors, to detailed “how to’s” when working with our visual elements, iconography, and photography treatments. This brand guide served as the governing brand bible and it was my teams responsibility to ensure the companies brand was represented and received at a consistently high industry standard.
Fleet Design
Brand Expression
Here are some examples of how the brand elements (logo, photography, typography, illustration, tone of voice, hand-drawn marks, and motion design) can come together to create a rich brand expression that resonates with the target audience beautifully.
