Innovating backyard BBQ with the industry 1st, wood chip-fueled grill/smoker.
RIPT Grills is a brand new company still in their early stages of startup and already making their presence known throughout the BBQ industry. As the industries first 100% wood chip grill/smoker, the brand has officially changed the game by bringing the true, original wood-fired flavor that pitmasters achieve cooking over massive offset smokers, right to the everyday backyard with the ease and convenience of pellet grilling.
I was brought on to lead the brand development and product launch efforts. I assisted in initial product development & testing and lead the creative efforts for everything from brand application, website design, photography/videography, product packaging and assembly instruction.
I strategized and produced a brand playbook to guide usage of the brand logo and design elements.
Product Launch Video
Concept and execution of a product launch shoot highlighting features and versatility of the grill with a focus on wood chip innovation and setting the tone for the industry game-changer soon to hit the market. Film & editing: Spruce Studio.
Brand Playbook
I created a comprehensive brand guidebook including all company brand assets, fonts, colors, and design elements along with instruction of proper use and application.
Packaging Design
Clean 1-color black spot print on cardboard leveraging the natural color of the cardboard to bring through the look and feel of wood.
