Evolving the GMG brand to look and feel like the wood-fired industry innovator that it is.
Green Mountain Grills is a leader in the wood-fired outdoor cooking space. They manufacture some of the industries best wood pellet grills and bring the craft of smoke house pitmaster right to your back yard.
I serve as the Director of Brand Experience leading our efforts in brand strategy, product line development, web/print design, customer experience, social content, retail marketing, merch, and influencer partnerships.
I created and enforce our brand guidelines to ensure brand consistency across all marketing channels, and retailers. I provide creative direction on all projects and campaigns, collaborating with a diverse group of people across many disciplines. I lead a very talented team of social media managers, influencers, production artists, and film crews. I partner closely with our VP of Sales and Principal, to ensure we’re up-leveling the brand to look and feel like the industry leader it is.
Corporate Rebrand
Concept and execution of a refresh to the brand and product line identity. The rebrand inluded a strengthening/redesign of the company logo and product emblem along with model brand names and product line upgrades.
New logo
The logo update represents and reinforces the strength that the brand and products have in the industry.
Brand Playbook
I created a comprehensive brand guidebook along with a resource center landing page on the companies website that not only supplied the various brand assets but also guided use and application of them. Rebranding internally is a task in itself let alone implementing and reinforcing correct and consistent brand usage across thousands of partnerships, ambassadors, and most importantly retailers across the nation and worldwide.
Website Rebrand & Redesign
A key piece to the company rebrand that we were tasked with was the redesign of our website. I lead the redesign project overseeing our dev team, providing creative direction on everything from UX design to content creation and application. I lead multiple photo/video shoots to capture the evolution of the brand and strengthening of the product line.
